The following guidelines were developed to create a standard of quality for all campus publications and to enhance Virginia Highlands Community College’s public image. These guidelines should be followed for all official publications used to promote the programs and services of the College.
Planning Publications Printed publications include such things as flyers, brochures, booklets, posters, handbooks, newsletters, and posters. With the proper planning, the Office of Institutional Advancement is available to help with the production of these materials. If you need assistance, please contact Public Relations/Marketing Specialist Anne Dunham (LRC-623; 276-739-2456; firstname.lastname@example.org) for guidance. In the event you are planning an electronic publication, please contact Nikelle Hagy (OTC-1207; 276-739-2497; email@example.com) for assistance. These staff members are available to guide you in the proper use of color, design, and fonts, and to help you deliver your message effectively.
Requests will be processed as quickly as possible, but careful planning will ensure quality publications that enhance the image of your program/service and the overall image of VHCC. Please allow at least 14 working days for publications that will be printed on campus. Additional planning is needed for those publications that will be printed off campus.
Materials produced by other offices should be submitted to the Office of Institutional Advancement for review prior to printing and distribution. Please allow time for a thorough review and to complete the needed changes to the final document.
Things to consider when planning publications:
The following information should be included on all publications:
EEO Statement It is important that this statement appear on all publications that will be viewed by students and the public. The type of publication dictates the most appropriate version of this statement.
Spanish Statement Dean Alma Rowland has agreed to assist Spanish-speaking students who require assistance enrolling or acquiring information about VHCC. The following statement should be used on publications: Si necesita ayuda en español, marque el número 276-739-2436.
VHCC Logo The VHCC Logo is registered with the Virginia State Corporation Commission as the official symbol of Virginia Highlands Community College and , therefore, should not be altered in any way. The official color of the VHCC logo is PMS 3435. Please download the VHCC logo online or contact Public Relations/Marketing Specialist Anne Dunham (LRC-623; 276-739-2456; firstname.lastname@example.org) for guidance.
It is improper to change the color, to rotate the logo, or to resize the logo disproportionally. Additionally, because the VHCC name is part of the official logo, it should not be removed from the logo. If you have specific questions about the logo or its use on VHCC publications, contact Public Relations/Marketing Specialist Anne Dunham (LRC-623; 276-739-2456; email@example.com) for guidance. The following examples depict IMPROPER use of the VHCC Logo.
The logo is available in a variety of file formats, including a PDF that can be used when the method of reproduction will not allow shading (such as screen printing, embroidered items, etc.) The Office of Institutional Advancement can help you choose the format best suited for your needs.
VHCC Tagline The tagline, sometimes called slogan, often is used on publications in conjunction with the logo. Although VHCC has not registered an official tagline with the Virginia State Corporation Commission, the one currently being used is “Dedicated to Students. Committed to Excellence.”
Virginia Highlands Community College Dedicated to Students. Committed to Excellence.
Model Release When photographs of individuals are being used to promote the programs and services of VHCC, a model release form must be signed. Forms should be signed by the model and given to the Office of Institutional Advancement. Model Release Form - [pdf]
Email Signature Guidelines
VHCC Email Signature templates should be used in all official VHCC emails. Download the Email Signature Template and insert the appropriate contact information. Copy the complete email signature. Switch to Outlook. From the Outlook Inbox go to Tools, Options, Mail Format, Signatures and click on New. Right click in the Edit Signature window and Paste the Email Signature Template. Click OK. Contact the VHCC Helpdesk for assistance.
Download Email Signature Template - [doc]
No Tag LineEmployee NameTitleEmail AddressVirginia Highlands Community CollegePO Box 828, Abingdon, VA 24212Phone: (276)739-XXXX Fax:(276)739-XXXXwww.vhcc.edu
Tag LineEmployee NameTitleEmail AddressVirginia Highlands Community CollegePO Box 828, Abingdon, VA 24212Phone: (276)739-XXXX Fax:(276)739-XXXXDedicated to Students. Committed to Excellence.
Official VHCC Web Pages Official college Web pages are all Web pages that provide information about VHCC, the educational programs, services, personnel, and events offered by the College.
Official VHCC Web pages must be prepared using the approved College Content Management System (CMS) and will be reviewed and approved by the webmaster for compliance with college policies and publishing guidelines.
The VHCC site should be considered a public place and should be designed to provide visitors with the same type of information and same level of professionalism that they would receive at the physical office.
Any content not accessible under Section 508, any infringement of applicable copyright laws and any posting of obscene, harassing, or threatening materials on the VHCC web server may be in violation of local, state, national or international laws and can subject the page authors to litigation.
Accessibility In addition to ensuring that sites function properly, Web sites should follow accessibility guidelines. All organizational home pages - and within reason all other pages - must meet Section 508 accessibility compliance.
The VHCC site has tools to dynamically generate a text version of your site. A text site is a supplement, not a replacement for an accessible Web site.
For more information on Accessibility Guidelines you may contact the VHCC webmaster or see Rehabilitation Act - Section 508 § 1194.22.
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