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The following guidelines were developed to create a standard of quality for all campus publications and to enhance Virginia Highlands Community College’s public image. These guidelines should be followed for all official publications used to promote the programs and services of the College.

Planning Publications
Printed publications include such things as flyers, brochures, booklets, posters, handbooks, newsletters, and posters. With the proper planning, the Office of Institutional Advancement is available to help with the production of these materials. If you need assistance, please contact Public Relations/Marketing Specialist Anne Dunham (LRC-123; 276-739-2456; for guidance. In the event you are planning an electronic publication, please contact Nikelle Hagy (LRC-126; 276-739-2497; for assistance. These staff members are available to guide you in the proper use of color, design, and fonts, and to help you deliver your message effectively.

Requests will be processed as quickly as possible, but careful planning will ensure quality publications that enhance the image of your program/service and the overall image of VHCC. Please allow at least 14 working days for publications that will be printed on campus. Additional planning is needed for those publications that will be printed off campus.

Materials produced by other offices should be submitted to the Office of Institutional Advancement for review prior to printing and distribution. Please allow time for a thorough review and to complete the needed changes to the final document.

Things to consider when planning publications:

  • Purpose and audience
  • Size and quantity needed
  • Color or black & white
  • Printed on campus or off campus
  • Budget for printing and/or purchasing special paper
  • Availability of quality photos
  • Method of distribution

The following information should be included on all publications:

  • College name
  • Mailing Address
  • Telephone Number, including toll-free number where appropriate
  • Web address
  • Logo
  • EEO statement (see below)
  • Spanish statement (see below)

EEO Statement
It is important that this statement appear on all publications that will be viewed by students and the public. The type of publication dictates the most appropriate version of this statement.

  1. Virginia Highlands Community College promotes and maintains educational opportunities without regard to race, color, sex, ethnicity, religion, gender, age (except where age is a bona fide occupational qualification), disability, national origin, or other non-merit factors. This institution prohibits sexual harassment including sexual violence.
  2. Virginia Highlands Community College is an equal opportunity/affirmative action institution.
  3. VHCC is an EEO/AA Institution

Spanish Statement
Karen Copenhaver has agreed to assist Spanish-speaking students who require assistance enrolling or acquiring information about VHCC. The following statement should be used on publications:
Si necesita ayuda en español, marque el número 276-739-2404.

The VHCC Logo is registered with the Virginia State Corporation Commission as the official symbol of Virginia Highlands Community College and , therefore, should not be altered in any way. The official color of the VHCC logo is PMS 3435. Please download the VHCC logo online or contact Public Relations/Marketing Specialist Anne Dunham (LRC-123; 276-739-2456; for guidance.

Proper Use

It is improper to change the color, to rotate the logo, or to resize the logo disproportionally. Additionally, because the VHCC name is part of the official logo, it should not be removed from the logo. If you have specific questions about the logo or its use on VHCC publications, contact Public Relations/Marketing Specialist Anne Dunham (LRC-123; 276-739-2456; for guidance. The following examples depict IMPROPER use of the VHCC Logo.

VHCC Logo Wrong Use
Improper Use

The logo is available in a variety of file formats, including a PDF that can be used when the method of reproduction will not allow shading (such as screen printing, embroidered items, etc.) The Office of Institutional Advancement can help you choose the format best suited for your needs.

VHCC Tagline
The tagline, sometimes called slogan, often is used on publications in conjunction with the logo. Although VHCC has not registered an official tagline with the Virginia State Corporation Commission, the one currently being used is “Dedicated to Students. Committed to Excellence.” 

Virginia Highlands Community College

Dedicated to Students. Committed to Excellence.

Model Release
When photographs of individuals are being used to promote the programs and services of VHCC, a model release form must be signed. Forms should be signed by the model and given to the Office of Institutional Advancement. Model Release Form - [pdf]

Email Signature Guidelines 

VHCC Email Signature templates should be used in all official VHCC emails.  Download the Email Signature Template and insert the appropriate contact information.  Copy the complete email signature.  Switch to Outlook.  From the Outlook Inbox go to Tools, Options, Mail Format, Signatures and click on New.  Right click in the Edit Signature window and Paste the Email Signature Template.  Click OK.  Contact the VHCC Helpdesk for assistance.

Download Email Signature Template - [doc]

Employee Name
Calibri - 11pt, Bold, 85% black

Contact Details
Calibri - 10pt, Regular, 85% black

VHCC Address
Physical/Shipping Address:  100 VHCC Drive, Abingdon VA, 24210
Mailing Address:  PO Box 828, Abingdon, VA 24212

Calibri - 10pt, Default color, underline

Dimensions: 144px X 56px
Resolution: 72px/inch
File size: 4.2k

Website or Tag Line with Link
Promote the College or a Department website with a link
Calibri - 10pt, Default color, bold, underline

No Tag Line
VHCC Email Logo
Employee Name
Email Address
Virginia Highlands Community College
PO Box 828, Abingdon, VA 24212
Phone: (276)739-XXXX Fax:(276)739-XXXX

Tag Line
VHCC Email Logo
Employee Name

Email Address
Virginia Highlands Community College
PO Box 828, Abingdon, VA 24212
Phone: (276)739-XXXX Fax:(276)739-XXXX

Dedicated to Students.  Committed to Excellence.

Official VHCC Web Pages
Official college Web pages are all Web pages that provide information about VHCC, the educational programs, services, personnel, and events offered by the College.

Official VHCC Web pages must be prepared using the approved College Content Management System (CMS) and will be reviewed and approved by the webmaster for compliance with college policies and publishing guidelines.

The VHCC site should be considered a public place and should be designed to provide visitors with the same type of information and same level of professionalism that they would receive at the physical office.

Any content not accessible under Section 508, any infringement of applicable copyright laws and any posting of obscene, harassing, or threatening materials on the VHCC web server may be in violation of local, state, national or international laws and can subject the page authors to litigation.

In addition to ensuring that sites function properly, Web sites should follow accessibility guidelines. All organizational home pages - and within reason all other pages - must meet Section 508 accessibility compliance.

The VHCC site has tools to dynamically generate a text version of your site. A text site is a supplement, not a replacement for an accessible Web site.

For more information on Accessibility Guidelines you may contact the VHCC webmaster or see Rehabilitation Act - Section 508 § 1194.22.

Web Guidelines

  • All official college pages should be developed using approved College Content Management System (CMS) prepared by the college's webmaster.
  • The "alt tag" is required for every image uploaded. The tag you use will automatically be applied to the image when you place it in a web page.
  • Do not rely on color to convey a message.   Refrain from using red, green or light-blue text, as these are the most difficult colors to see for someone who is color-blind.
  • No alterations of the college logos are permitted. See VHCC Logo
  • Titles and headings appear in upper and lower case letters, do not use all caps.
  • If you are including a link to any file in Document Central, you should check the "Download Message" checkbox on the content form so that links to the helper applications (such as Adobe Acrobat for PDF files) appear on the page.
  • Do not use blink or marquee (flashing or scrolling text)! If you need to emphasize something on your page try using pre formated text style. When all else fails contact the webmaster for assistance.
  • Do not place any rapid-flashing or moving animated GIF files or Flash animations on your website.
  • Graphic images larger than 50K must be represented by a thumbnail image of less than 50K or a text link.
  • The font type is used consistently throughout the site.
  • Site contains contact information.
  • Pages have been spell checked.
  • Row and column headers shall be identified for data tables.  If you create a data table, you must use the "Set Table Properties" functionality in the Editor Tool to configure the table to be Section 508 compliant. See Editor Tool > Setting Table Properties in the User Guide for more information.
  • Multimedia presentations on the web should contain captions or provide a text equivalent.
  • Duplication should be avoided by providing links to files rather than recreating data already available.
  • Copyrighted material of any kind may not be used without the copyright holder's written permission. See the VHCC Faculty & Staff Manual Section 4.7 Intellectual Property (Copyright & Patent) Policies & Procedures
  • All Web pages must be consistent with the College Computer Security Policy.
  • Test your pages in multiple browsers such as Interet Explorer, Firefox, Netscape Navigator, etc.
  • All pages have a title that accurately describes the page content.
  • Use only lowercase letters for all file references, file names, e-mail addresses, URLs, hrefs (links), https, and directory/subdirectory names.
  • Archive old files to your hard drive as you remove them from the server.


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Last updated: 10/8/2013 12:19:06 PM